Adidas AG (German: [ˈʔadiˌdas]; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany. The company designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and the second largest in the world, after Nike.
Adidas has a rich history that dates back to the early 20th century. The company was founded on August 18, 1949, by Adolf "Adi" Dassler. Adi Dassler had previously been involved in a shoe manufacturing business with his brother Rudolf Dassler. However, due to personal and business differences, the two brothers split, and Adi went on to establish his own company, which would later become Adidas.
Adidas quickly gained recognition for its innovative approach to athletic footwear. The brand's focus on performance and quality resonated with athletes around the world, leading to rapid growth and success. In the 1950s and 1960s, Adidas introduced several groundbreaking technologies in its shoes, such as the famous three-stripe design that would become an iconic logo for the brand.
One of the key factors in Adidas' success was its ability to form partnerships with athletes and sports teams. The company signed endorsements with top athletes, including soccer legend Franz Beckenbauer and basketball star Kareem Abdul-Jabbar, helping to solidify its position in the sports industry.
Adidas' commitment to innovation and design excellence has been a driving force behind its continued success. The company has expanded its product line to include a wide range of athletic and lifestyle products, catering to a diverse customer base. From running shoes to streetwear, Adidas has established itself as a leading brand in the global sportswear market.
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